My first Sitecore conference in over 8 years of Sitecore development, so it was long overdue!
The automotive industry is currently going through some major disruptions. Cars are rapidly becoming more and more connected, autonomous and electrified. The traditional revenue distribution between manufacturers, suppliers, dealers and service providers is being challenged. At the same time the OEMs and tier ones are investing heavily in these areas and the voices of CFOs are becoming louder, questioning the return on investments.