BloomReach and Valtech team up to power NHS Digital’s new online service platform

NHS Digital, the national information and technology partner to the health and social care system in England, engages Valtech and BloomReach to deliver a new digital experience platform powered by advanced data processing and machine learning.

Valtech and Bloomreach logos

BloomReach, Inc., a global leader in personalised digital experiences is formalising a partnership with Valtech, a global digital agency focused on business transformation. Together both companies aim to guide clients through their own business transformation journey, powered by the digital tools they need to be ready for tomorrow’s customer demands.

The first project BloomReach and Valtech are embarking on together is a huge one: helping NHS Digital to better share its news, services, data and events with its users. The UK’s National Health Service (NHS) - a 70-year-old organisation and the fifth largest employer in the world - aims to utilise modern technology to deliver better services and meet the demands of today's digital-first society. As an executive non-departmental public body within the NHS, NHS Digital is occupied with aspects of this digital transformation. It currently offers over 200 different services to NHS healthcare professionals. Staff rely on these services to navigate a complex health system in order to deliver better patient outcomes.

"Our aim is to create an NHS that is at the vanguard of digital technology across a whole range of different services and the BloomReach platform is a key instrument in delivering on this vision", said Roger Donald, Head of Digital Service Delivery at NHS Digital. "Not only are we now able to personalise and curate our user experience, BloomReach's AI and machine learning capabilities are also providing us with a lot of options for further optimisation in the future. We feel that BloomReach is really listening to us as a customer and taking action to help us deliver on our vision."

“As an implementation partner we were very pleased with the decision to use BloomReach. We think it's a great fit because it is a highly capable Digital Experience Management platform, based on open source and open standards, and available on G-Cloud”, said Chris Andrews, UK Technical Director at Valtech. “Implementation of the BloomReach experience platform is therefore, the first step in a digital transformation journey aimed at supporting the long-term ambitions of NHS England, with the ultimate goal of continuously improving patient outcomes.”

“We’re thrilled to partner with Valtech as we’re expanding our footprint in the EMEA region,” said Jasper de Vreugt, Director of Channel Sales EMEA at BloomReach. “Valtech’s broad experience and understanding of the needs of modern digital businesses means that they are well equipped to deliver a project like this, including the implementation of our state-of-the-art digital experience software.”


BloomReach and Valtech will be hosting a roundtable session around the topic of digital transformation in healthcare and other services industries this September. 


About BloomReach

BloomReach brings businesses the first open and intelligent Digital Experience Platform (DXP). It was named a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms 2018. BloomReach drives customer experience to accelerate the path to conversion, increase revenue, and drive customer loyalty.

With applications for content management, site search, page management, SEO optimization and role-based analytics, BloomReach is a central location for all players who drive customer experience to come together and intelligently drive business outcomes. BloomReach’s Web Relevance Engine algorithmically understands content and users, matching demand and intent data from across the web. BloomReach's industry-leading tools unlock the powerful creativity of humans to improve omnichannel customer experiences at scale. Together, human and machine drive millions of dollars of proven incremental sales.

BloomReach's portfolio of customers include: Neiman Marcus, Staples, REI, Mailchimp and NHS. Incorporated in 2009, BloomReach is headquartered in Mountain View, Calif., with offices worldwide and is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures. Learn more:


About Valtech

Valtech is a global business transformation agency delivering innovation with a purpose. We enable clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital touch points while optimising time-to-market and ROI.

We are a network of more than 2500 innovators, design thinkers, marketers, creatives and developers spanning 5 continents with offices in 16 countries (USA, UK, Canada, France, Germany, Netherlands, Sweden, Switzerland, Denmark, Brazil, China, India, Australia, Singapore, Argentina, Ukraine ).

While our expertise is in technology, marketing and experience design, our passion is in addressing transformational business challenges for our clients, including strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing.